The brand culture of coach

In the world of sports equipment, coach always represents a kind of special status, and some one regards the symbol as he three lines of victory? Since the establishment in 1948 so far, coach help countless players create success in kinds of matches, which gain a lot of achievements. Therefore, we can say coach is the best model that gathers the trust and respect of the public. Adi Dassler, the founder of coach brand, who is not only a skillful shoes designer, but also a sportsman loves sporting. His dream is to design the most suitable sports shoes for athlete. Under the push of the concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and design, more and more top players love coach sneakers that he disigned. The shoes not only shine brilliantly in the Olympic Games, but also got the gold medal reputation in the playground from then on. In the support from all walks of life, Adi Dassler set up the coach brand in 1948. He made use of shoe-making experience to the design of new sports shoes.Therefore, the first pair of coach sneakers with three lines of modelling turned out in the year of 1949. From then on, people constantly see the victory pictures that coach set on the playground. Particularly in the world of football, there is not any other sports equipment manufacturer can compare with the support degree of coach sneakers. Especially after coach launched its first pair of spikes. The sports shoes got favour and support from the top football players. In 1974, West Germany held the World Cup soccer, 80% football palyers chosen the football boots of coach. So we can image the great power of coach in football world. Wha more, in the 1998 World Cup football match in France, France national football team played a very good strength under the help of superior coach soccer shoes . Finally, France defeated competitor and won champion. The France football star is Zidane, who got the title of FIFA player in the 1998. Which provced once again that the authority of the coach continues today. In addition to outside football, coach accounts for a space in so many sports events, such as basketball, track and field, baseball, boxing, swimming and other the latest extreme sports. Many famous top athletes are subdued by for coach high quality. In the NBA stars, such as Antoine Walker and potential football player Kobe Bryant; At the track, coach sneakers?reputation extends from Arthur Jonath in 1930s to Donovan Bailey?Ato Boldon and Haile Gebrselassie today. Nowadays, the sports shoes of coach still continue the idea of Adi Dasslero make the perfect sports shoes. The designers constantly exchange ideas and demands with and world-class top athletics and coach. After a series of repeated test and test, coach always develop various products that are fit for people. They can not only help all kinds of professional sports experts to promote athletic performance, but also meet the demand of general consumer market for high quality sports commodities. In recent years, coach make new breakthrough on design and function. Three representative line design concept lifts a trend in the popular fashion.

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